First semester core courses will be listed under this category

Marketing Management
Pradeep Deka

Marketing Management

The course is about building a comprehensive understanding of the marketing decision processes.

It is intended to familiarize the students with various marketing related concepts and applications. The core concepts of marketing environment, value, consumer behaviour, market research etc. will be introduced. The course will also cover a detailed analysis on competition – their analysis and strategies to deal with them.

The course will familiarize the students with the necessary knowledge about the four pillars of marketing i.e. the product, pricing, promotions and distribution. The student will be able to make crucial decisions in each area of marketing.